STRATEGIC MARKETING FOR CLOUD INNOVATORS
Open Source: The Rising Software Superpower
As 2012 approaches, one thing is clear. The transformation of the 21st century software industry across many different categories is largely being driven by the open source movement. In fact, I would argue that the open source movement---In all its forms---Is nothing less than a rising software superpower in its own right. Here are 4 facts to support my argument.
1. Open source has its first billion dollar ISV.
That would be Red Hat, which is now on a revenue…
ContinueAdded by Joseph Bentzel-Platformula Group on October 24, 2011 at 7:30am — No Comments
Dreamforce Day One: Benioff Keynote & the Social Enterprise Credibility Gap
The history of the high tech industry in the United States and around the world is the history of how partner-advantaged business models create virtuous cycles of value creation and economic opportunity. Here's what I mean by that.
According to research firm IDC, for every dollar of revenue Microsoft takes in, their partners take in $8.70. You're not a fan of…
ContinueAdded by Joseph Bentzel-Platformula Group on August 31, 2011 at 10:24pm — No Comments
The Device + Service (D+S) Model & the New Superpower Pattern
In less than 2 years a new model and competitive pattern has snapped firmly into place on the software superpower landscape.This pattern now defines superpower rivalry in both enterprise and consumer markets. I describe this pattern as the 'device + service' or D+S pattern.
Let's look first at the enterprise superpowers.
Oracle: In the wake of its acquisition of Sun Microsystems, Oracle has repositioned itself as a D+S company. Even their new brand…
Added by Joseph Bentzel-Platformula Group on August 27, 2011 at 9:00am — No Comments
The Nine Grounds of Cloud: ISV Opportunity in the Age of Everything-as-a-Service
Many 21st century ISVs position their startups as cloud companies. And why not? From a general technology point of view it's where everything is converging. In this case "converging" means software converging with devices converging with on-demand services converging with rich media converging with social networks converging with mobility converging with advertising converging with....you know...everything...as a service.
To compete at peak capacity in the age of cloud, it's…
ContinueAdded by Joseph Bentzel-Platformula Group on July 30, 2011 at 2:30pm — No Comments
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