Market Hacking the XaaS Economy
In less than 2 years a new model and competitive pattern has snapped firmly into place on the software superpower landscape.This pattern now defines superpower rivalry in both enterprise and consumer markets. I describe this pattern as the 'device + service' or D+S pattern.
Let's look first at the enterprise superpowers.
Oracle: In the wake of its acquisition of Sun Microsystems, Oracle has repositioned itself as a D+S company. Even their new brand…
Added by Joseph Bentzel-Platformula Group on August 27, 2011 at 9:00am — No Comments