Market Hacking the XaaS Economy
While Salesforce.com's 'go big or go home' $1 Million first prize hackathon has been making news for the past month, I believe that today's announcement of the Saleforce1…Continue
Added by Joseph Bentzel-Platformula Group on November 18, 2013 at 2:00pm — No Comments
"First principles, Clarice. Simplicity. Read Marcus Aurelius. Of each particular thing ask: what is it in itself? What is its nature? What does he do, this man you seek?............ He covets. That is his nature. And how do we begin to covet, Clarice? Do we seek out things to covet? ......No. We begin by coveting what we see every day." Hannibal Lecter, The Silence of the Lambs
Picking up where Dr. Lecter left off, what established IT…
Added by Joseph Bentzel-Platformula Group on November 8, 2013 at 1:30pm — No Comments
"I love it when a plan comes together." Colonel Hannibal Smith, 'The A-Team'
If you've been in the tech industry a long time you know that some industry conferences have that special 'vibe' and some don't. …
Added by Joseph Bentzel-Platformula Group on November 6, 2013 at 11:00am — No Comments
"If every instinct you have is wrong, then the opposite would have to be right." Jerry Seinfeld to George Costanza
"There is no such thing as a cloud--there are only cloud services.'' Daryl Plummer, Gartner Group
Added by Joseph Bentzel-Platformula Group on October 16, 2013 at 9:00am — No Comments
This presentation provides a basic overview of how innovators in the XaaS…Continue
Added by Joseph Bentzel-Platformula Group on October 7, 2013 at 12:30pm — No Comments
"The universe is asymmetric and I am persuaded that life, as it is known to us, is a direct result of the asymmetry of the universe or of its indirect consequences. The universe is asymmetric." Louis Pasteur
"As you develop plans for your products and services, are you prepared to effectively capitalize on the asymmetry and built in momentum already at work on the battlefield on which your products must compete?"…
Added by Joseph Bentzel-Platformula Group on September 27, 2013 at 9:00am — No Comments
"The shoemaker's son always goes barefoot." Old English Proverb
And the high profile SaaS-based B2B marketing automation vendor---despite evangelizing the 'new rules' of marketing---is forced to spend 68% of top line revenue on sales and marketing.
That's the cognitive dissonance I…Continue
Added by Joseph Bentzel-Platformula Group on September 19, 2013 at 3:00pm — No Comments
For anything-as-a-service (XaaS) startups and growth-stage players seeking to build actionable partnerships with cloud IaaS superpowers, the cloud 'marketplace' or service catalog of commercial add-on offerings is often the first point of engagement. In fact, streetsmart business development and partner marketing team members at XaaS startups take it one step further and see 'Quality of Marketplace' or QoM as…Continue
Added by Joseph Bentzel-Platformula Group on September 11, 2013 at 1:30pm — No Comments
“It is (the) creative cooptation of the market power of incumbent market leaders (even market power in embryonic form) that should be the goal of every asymmetric marketer at every stage of the evolution of your business strategy.” Asymmetric Marketing
Introduction: Market Hacking 101---Upstream Sell-Through Trumps Downstream…
Added by Joseph Bentzel-Platformula Group on September 1, 2013 at 10:30am — No Comments
As 2012 approaches, one thing is clear. The transformation of the 21st century software industry across many different categories is largely being driven by the open source movement. In fact, I would argue that the open source movement---In all its forms---Is nothing less than a rising software superpower in its own right. Here are 4 facts to support my argument.
1. Open source has its first billion dollar ISV.
That would be Red Hat, which is now on a revenue…Continue
Added by Joseph Bentzel-Platformula Group on October 24, 2011 at 7:30am — No Comments
In less than 2 years a new model and competitive pattern has snapped firmly into place on the software superpower landscape.This pattern now defines superpower rivalry in both enterprise and consumer markets. I describe this pattern as the 'device + service' or D+S pattern.
Let's look first at the enterprise superpowers.
Oracle: In the wake of its acquisition of Sun Microsystems, Oracle has repositioned itself as a D+S company. Even their new brand…
Added by Joseph Bentzel-Platformula Group on August 27, 2011 at 9:00am — No Comments
Many 21st century ISVs position their startups as cloud companies. And why not? From a general technology point of view it's where everything is converging. In this case "converging" means software converging with devices converging with on-demand services converging with rich media converging with social networks converging with mobility converging with advertising converging with....you know...everything...as a service.
To compete at peak capacity in the age of cloud, it's…Continue
Added by Joseph Bentzel-Platformula Group on July 30, 2011 at 2:30pm — No Comments