STRATEGIC MARKETING FOR CLOUD INNOVATORS
Joseph Bentzel-Platformula Group has not received any gifts yet
Platformula Group has been established to assist new breed cloud startups and growth companies leverage the strategic marketing and ecosystem-creation best practices of the software superpowers.
As the developer community leverages open source code and public cloud infrastructure to create exciting new PaaS, SaaS and mobile services, the historic marketing and business model lessons from the rise of the software superpowers are more relevant than ever. So if your company is an agile cloud startup, we know we can help.
If you are an independent consultant in the cloud or mobile industries with a specialization in product marketing, partner development, indirect channel sales or brand communications, and you're looking to take your skillset to the next level, lets explore how to work together. Platformula Group is building a network of affiliate partners in North America and around the globe and we want to hear from you.
As 2012 approaches, one thing is clear. The transformation of the 21st century software industry across many different categories is largely being driven by the open source movement. In fact, I would argue that the open source movement---In all its forms---Is nothing less than a rising software superpower in its own right. Here are 4 facts to support my argument.
1. Open source has its first billion dollar ISV.
That would be Red Hat, which is now on a revenue…Continue
The history of the high tech industry in the United States and around the world is the history of how partner-advantaged business models create virtuous cycles of value creation and economic opportunity. Here's what I mean by that.
According to research firm IDC, for every dollar of revenue Microsoft takes in, their partners take in $8.70. You're not a fan of…Continue
Great article and interview with Jim Zemlin of the Linux Foundation in Network World laying out the business case for commercial vendors to participate in giving back to open source initiatives. Doesn't get any better than this so no need to comment, except to say that I see his argument as a core element of platformula strategy development for cloud companies. Link…Continue
In less than 2 years a new model and competitive pattern has snapped firmly into place on the software superpower landscape.This pattern now defines superpower rivalry in both enterprise and consumer markets. I describe this pattern as the 'device + service' or D+S pattern.
Let's look first at the enterprise superpowers.
Oracle: In the wake of its acquisition of Sun Microsystems, Oracle has repositioned itself as a D+S company. Even their new brand…