Market Hacking the XaaS Economy
Platformula Group provides services to B2D startups, B2B growth-stage players, and their content marketing agencies and/or in-house communications teams.
For Startups: Market Hacking 101
Market hacking strategy---the art and science of distributing your B2D 'ingredient' technology inside alpha partner offerings--- turns startups into future superpowers.
And in the XaaS (anything-as-a-service) economy---where distributed cloud/mobile application architectures are the norm----opportunities abound for Ingredient 2.0 startups seeking to symbiotically attach their value proposition to alpha partner ecosystems and offerings.
Find out more about Platformula Group's Market Hacking Advisory services.
Platformula Development & Support
In the XaaS (anything-as-a-service) economy, it's not enough to have a killer platform.
To win---and win big---you also need a killer platformula.
A platformula is the creative fusion of your platform requirements and your partner monetization/success formula. And to develop a winning platformula for your business, yesterday's siloed product marketing, partner marketing, and bizdev models won't cut it.
Find out more about our Platformula Development & Support services.
Content Strategy & Execution
Ten out of ten marketing automation vendors agree. It's not enough to subscribe to a feature-rich marketing campaign platform. To do demand generation and 'lead nurturing' the right way---especially in a B2D or B2B context---you need killer content.
We put own spin on that view---In the XaaS economy we know that hacking markets--- and hacking market conversations through exceptional content---go hand in hand.
Find out more about Platformula Group's Content Marketing services.