Market Hacking the XaaS Economy
In the XaaS (anything-as-a-service) economy, cloud/mobile distributed application architectures are the new normal---Driving a developer-led wave of ingredient services innovation. On this landscape, streetsmart B2D XaaS startups and B2B growth players win by 'market hacking' established superpower ecosystems and symbiotically distributing their ingredient services "@ the core" of alpha partner offerings.
And what often separates the XaaS winners from everybody else is not just the completeness of their B2D feature set---i.e. their platform---but the richness of their platformula---i.e. the creative fusion of platform and partner monetization/incentive formula.
At Platformula Group we are committed to helping XaaS innovators craft killer platformulas and execute market hacking strategy---aka partner "Distribution @ the Core" models.
We also specialize in high-impact content development and content-centric demand generation---Critical factors in communicating the multi-dimensional value of your platformula.
Our approach is hands-on and highly differentiated from conventional 'strategy consultancies'----And is an extension of the ideas contained in "Asymmetric Marketing: Tossing the 'Chasm' in the Age of the Software Superpowers" by Platformula Group founder Joseph Bentzel.