Market Hacking the XaaS Economy
Market hackers know that upstream sell-through trumps downstream sell-to. That's why they creatively rely on Distribution @ the Core of alpha partner offerings to drive adoption of their B2D & B2B anything-as-a-service (XaaS) ingredients.
The key to attracting and retaining alpha partners that bake you in to their apps, clouds, networks and solutions is a well-crafted platformula ---the creative fusion of your platform functionality, sticky B2D packaging, and partner monetization/incentive model. And it doesn't hurt to equip your BizDev & partner revenue team with killer content strategy & execution that strongly communicates the 3-Dimensional Value Proposition of your XaaS offering.
At Platformula Group, we get cloud/mobile convergence, distributed application architectures, and the opportunities they create for XaaS innovators. We help developer-led startups and growth-stage players build and execute market hacking strategies that activate the high-growth Superpower Pattern for their business. Let's get started.
Posted by Joseph Bentzel-Platformula Group on March 28, 2014 at 9:00am
Posted by Joseph Bentzel-Platformula Group on March 25, 2014 at 2:00pm